"How to Improve Your New Product Design, Development, and
Management Process."
Product Design, Development, and
Management presents product
development as an information processing system that can transform
customer needs into successful product designs and manufacturing
plans.
Participants focus on decisions that
product development teams must make about markets, concepts, and
products, and how to make those decisions in a fast-paced
development environment.
During an intense week of lectures and
hands-on practice sessions, participants will learn world-class best
practices.
MIT Sloan Executive Education
presents...
Product
Design, Development, and
Management A
One-Week Program for Developers of New Products
[ June 12-16, 2006
]
"Best program I've taken in
15 years. It provides an integrated approach to
designing products, from product idea/concept
development and design to product development and
launch, and gives you all the tools you need to
succeed."
John K. Wamugi,
President & CEO, Finmetrics Technologies,
U.S.
"Great balance between
practical and analytical methods."
"This program is a breath
of much needed fresh thought for those of us who are
caught up in our work. When we take the time to think
through the material that is presented, there are
applications for every part of our company's PD
process."
Navin Mathew,
Product Manager, Synthes Spine
LLP
"Excellent. Pragmatic. Straight to the point."
Andrea Illy PhD, CEO,
Illy Caffe,
Italy
Who Should
Attend?
Product Design, Development, and
Management is for managers experienced with developing new products
as well as for those new to the process. Past participants have
included program and product managers in manufacturing and other
technology-intensive industries, and marketing and manufacturing
managers involved in product development.
Steven D. Eppinger - Deputy
Dean and General Motors LFM Professor of Management Science
and Engineering Systems Steven D. Eppinger, faculty
leader of the program, is a former director of MIT’s Center
for Innovation in Product Development and its Leaders for
Manufacturing and System Design and Management masters
programs. His research creates new approaches to improve
complex product development processes. This work has been
applied primarily in the automotive, electronics, aerospace,
and equipment industries. Co-author of Product Design
and Development, the primary text for this course,
Eppinger lectures regularly for international corporations and
in executive education programs and has consulted for or
conducted research with more than fifty organizations. He has
worked as a manufacturing engineer, product designer, and
consultant in both prototype
and production operations.
James Utterback - David J.
McGrath, Jr. Professor of Mangement and
Innovation James Utterback specializes in product
design, technological innovation, and manufacturing. He
studies how to develop products in keeping with a company’s
overall strategy and considers how to move concepts
effectively to market. His book, Mastering the Dynamics
of Innovation, looks at the creative and destructive
effects of technological change on the life of a
company.
Michael Schrage - Co-Director of
the MIT Media Lab's e-Markets Initiative Michael
Schrage explores market mechanisms and media that shape design
behavior. His ongoing work focuses on the role of prototypes,
models, and simulations in managing innovation and risk. His
latest book, Serious Play: How the World's Best
Companies Simulate to Innovate, was published by the
Harvard Business School Press. He is a columnist for
CIO and Technology Review
magazines, serves on the editorial advisory board of the
Sloan Management Review and has been a
contributor to Harvard Business Review,The Washington Post, and Wired.
Janice Klein - Senior Lecturer Management Science
(MS) Janice Klein studies the introduction of new ideas
into the workplace. She focuses on integrating the social and
technical aspects of organizational change through research,
teaching, and consulting. Her work is grounded in such
resources and initiatives as lean production systems, job
design, and the changing role of lower levels of management in
response to the introduction of new technology and employee
empowerment. Klein is currently studying the impact of
organizational culture on knowledge transfer and the
development and maintenance of high-performance, globally
dispersed teams. Her expertise includes human resource
management, operations management, and organizational change.
Dr. Klein's most recent book, True Change: How Outsiders
on the Inside Get Things Done in Organizations, was
published in 2004.
Event
Location
The MIT
Edge
MIT literally wrote the book on
product design. The faculty director, Professor Steven
Eppinger, is recognized as one of the world's foremost experts
on engineered product development. His leading textbook,
Product Design and Development, is used at hundreds of
universities around the world.
MIT's Center for Innovation in
Product Development connects industry representatives with
leading research faculty to investigate the end-to-end product
development process - from engineering concept to market
launch and beyond. Founded in 1996 as a National Science
Foundation Engineering Research Center, CIPD pursues
pioneering research into product development theory and
practice.
The Tang
Center, MIT Sloan School of Management, Cambridge,
Massachusetts
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MIT Sloan School of
Management Office of Executive Education 238 Main Street,
E48-501 Cambridge, MA 02142 Tel: 617-253-7166 Fax:
617-253-6773 E-mail:sloanexeced@mit.edu
