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With "Eat and Drink," Knapp and her team have created an app that semantically analyzes and processes unstructured text. In contrast to keyword or rule-based processes like those used by well-known online search engines, this solution uses learning and pattern-recognizing methods to deliver results that are much more refined and far less cut-out in nature. The researchers call their intelligent search methods "Smart Semantics". This approach enables machine-driven classification of complex websites and detailed analysis of text, even at the sentence level. The method studies syntax, individual words, verbs, pronouns and nouns. The underlying technologies on which the app is based were developed by IAIS scientists in the THESEUS research program (www.theseus-programm.de/en/index.php). "Customer opinions can be optimally evaluated using our search technology. It can be flexibly adapted for use with all kinds of topics and text. Apps and programs could also be developed for entirely different sectors, such as consumer goods or the automobile industry. "Eat and Drink" is just one example of how technologies generated under the THESEUS program can be practically applied in the B2C and B2B areas," Knapp explains.
Customers' and users' online opinions can be optimally evaluated using search technologies developed by Fraunhofer IAIS. Credit Fraunhofer IAIS |
Just what such a B2B application might look like is demonstrated by the experts in the form of "Quote" - a semantic search engine for quotations. This application has been trained to hunt down quotations by public figures found in online premium news providers. Angela Merkel, Magdalena Neuner or Till Schweiger are just some of the VIPs whose statements can be called up using the app. Users can also search for quotes on specific topics, such as Greece or the euro "Quote" returns current quotations found on the content of interest. The app also generates a fact file on each person. The file provides a list of the topics on which the person in question has been quoted in recent months. "Press offices are not the only ones interested in "Quote". Politicians and managers in the public eye can also use the search engine as a research tool, or to analyze the competition," Knapp is convinced. Researchers will be demonstrating their Smart Semantic Apps in action from March 6 through 10 at the CeBIT trade fair, at the joint Fraunhofer stand located in Hall 9, Stand E08.
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